Oracle Social Marketing Cloud Service readily enables companies and agencies to regulate teams, regularly publish content, and deliver fascinating social experiences.Oracle Social Marketing Cloud Service is a cloud-based, software-as-a-service (SaaS) solution for managing your brand presence on Facebook, Google+, Twitter, and developing social networks. This simple, unified platform gives all the necessary tools social marketers use, such as administrative features for managing your social properties, establishing an engaging social experience, regulating campaigns and teams, thus enhancing your social marketing strategy.
Features
Global navigation between all social marketing functionality.
Single-platform management for Twitter, Facebook, and Google+, and other brand social properties.
Integration with Customer Relationship Management (CRM) applications.
Stream-level management for organizing people and products into teams.
Single sign-on access, protected by advanced security protocols.
Advanced analytic dashboards and drill-down data analysis.
Mobile optimization.
Library of customizable applications and content.
Benefits
Supports full range of social marketer tasks from create, schedule, and post to measure, analyze, and improve
Deliver a consistent brand experience and message across social properties
Create, align, and measure cross-channel marketing campaigns.
Ensure smooth and timely cross-channel hand-offs, transparency, and consistency.
Align, monitor and measure teams with central administration and monitoring—across brand, regional, and agency teams.
Ability to differentiate access, granting access only to those social properties and functions that are relevant to a person's role.
Enhance messages, posts, and content with relevant, real-time metrics.
Drive sales behind specific products and offers or create a stronger social community with social-exclusive deals.
Deliver a consistent and compelling message on a desktop, tablet, or mobile phone.
Customize to reinforce your brand and deliver a seamless customer experience.